style guides : Millennium, Inc.

Millennium, Inc. Corporate Identity Style Guide

Client: Digitas, Boston MA

I created a Corporate Style Guide documenting the new logo and identity developed for the publishing giant, Harcourt, Inc. Strategic Interactive Group (SIG) had developed a piece of artwork and had finalized the logotype, but I had the opportunity to take it from there and develop the final logo as well as a complete system for its use.

My work on the project included:

• logo exploration and finalization of the Millennium logo
• development of a complete logo system, including special versions for use at small sizes, on dark backgrounds, etc.
• development of stationery based on final logo
• creation of PowerPoint presentation template
• extensive photo research to assist in new corporate imagery style
• creation of rules for the use of the logo, including examples of "logo don'ts"
• writing the entire style guide that describes the logo system and provides examples of its use in a variety of media (on products, in multimedia, packaging, forms, etc.)
• designing and producing the book itself

Table of Contents:

1. Welcome
2. The Millennium Brand
3. Our Brand in Writing
4. Logo Guidelines
5. Typography
6. Color
7. Imagery
8. Brand Applications

Sample Pages:
Click to see the page at a larger size.

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