style guides : Bronnercom

Bronnercom Corporate Style Guide

Client: Bronnercom (now Digitas), Boston MA

When Bronner Slosberg Humphrey and Strategic Interactive Group combined to form Bronnercom, they needed an entirely new logo identity and the rules for its use. Having been pleased with my work on the Harcourt style guide, they brought me in again to work on their in-house piece. Once again, I was dropped into process with a logo almost, but not quite, worked out and all the rest up in the air.

After a fair amount of logo exploration and rule development, I created a 90-page Corporate Style Guide documenting the new logo and Bronnercom brand identity. In the midst of this project, Bronnercom changed its name again to Digitas, so this project never made it into final production.

My work on the project included:

• logo exploration and finalization of the Bronnercom logo
• development of a complete logo system, including special versions for use at small sizes, on dark backgrounds, online, etc.
• development of stationery based on final logo
• creation of rules for the use of the logo, including examples of "logo don'ts"
• writing the entire style guide that describes the logo system and provides examples of its use in a variety of media (on products, in multimedia, packaging, forms, etc.)
• designing the book itself

Table of Contents:

PART I: GUIDELINES
1. Introducing the Bronnercom Brand
2. The Bronnercom Logo
3. The Brand Logos
4. General Visual Identity

PART II: APPLICATIONS
5. Stationery
6. Forms
7. Multimedia
8. Other Applications
9. Legal Written Guidelines

Sample Pages

Click to see the page at a larger size.

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